Coach Wendy Stevens is a Guerrilla Marketing expert and has a proven and successful track record for generating leads, traffic, and sales for her clients.

Using her 7 Sexy Guerrilla Marketing Strategies for Promotion, Wendy teaches you how to use clever strategy and tactics to get Madison Avenue results for pennies on the dollar.

First of all, she likes to challenge her clients with these questions:

• What makes you different?
• What makes you stand out?

Be ready with your pitch. In 10 seconds say who you are and what you do on WIFM (What’s In It For Me) Radio.

Wendy emphasizes:

• Be crystal clear on defining who you are and what you do
• Use “Purple Cow” positioning – be remarkable, and offer a product or service that is worth marketing
• Don’t try to be all things to everyone
• Be world class to your one avatar, your one ideal client

Wendy Stevens 7 Sexy Guerrilla Marketing Strategies Include:

Sexy Strategy 1 – Video SEO (Search Engine Optimization)

• Take a screen capture of your first new and noteworthy show, and then get it out there.
• Promote! Promote! Promote!

Sexy Strategy 2 – Business Breaking News

• Use Major Business Announcements. What’s happening in the world?
• Draft Off Of Their Traffic – “Slingshot Marketing”

Sexy Strategy 3 – Your Industry Events

• What events are going on?
• Focus on the events where you can gain the most exposure and opportunity with less competition.
• Look for openings!

Sexy Strategy 4 – Top Sports Events

How can you tie in your topic to these popular events?

• Super Bowl – February
• NCAA March Madness Basketball – March
• NBA Finals – June
• US Open Golf – June
• World Cup – July
• Olympic Games
• Stanley Cup
• Tour de France, Wimbledon, French Open
• Daytona 500, Kentucky Derby, etc.

Sexy Strategy 5  – Volunteer for Celebrity Endorsers

This is huge!

• Volunteer for a charity endorsed by a celebrity and tie your brand back to this charity or celebrity.
• A beautiful partnership may just blossom out of this.

Sexy Strategy 6
Audible & Billboard Traffic

• What Are Other Related “Records”/Radio or Audio?
• Look for opportunities not to be missed.

Sexy Strategy 7
Major Holiday Marketing

• Do the 12 months of holiday giving.
• Tag things back to your show.

Wendy Stevens’ Best Advice – Look for major targeted traffic, exposure, and opportunity with less competition! Then close by inviting your audience in! Remember to focus on what makes you different and what sets you apart from everyone else.